From General Manager to Craft Union Operator: The Next Step in Your Pub Career
For those working in the pub industry, career progression is an exciting journey. Many start as part of the bar team, progress to bar manager jobs, and eventually step into general manager jobs. But what comes next? If you're a general manager or bar manager looking for the next challenge, becoming a Craft Union Operator could be the perfect opportunity.
Craft Union is a unique, self-employed model that allows experienced pub managers to take ownership of a site while still receiving support from regional managers. If you’re ready to run your own pub with the backing of an established brand, read on to discover why this could be the right move for you.
The Transition: From General Manager to Craft Union Operator
As a general manager, you're already familiar with running a pub—leading a team, managing stock, driving sales, and delivering great customer experiences. However, if you’re looking for greater autonomy and a more entrepreneurial role, the Craft Union model offers an exciting next step.
Unlike traditional general manager jobs, where you work as an employee, becoming a Craft Union Operator means running your own business. You are self-employed but still receive essential operational support. It’s the perfect middle ground between being your own boss and having the security of a trusted company behind you.
Why Become a Craft Union Operator?
1. Greater Autonomy and Control
As an Operator, you make the key decisions about how your pub is run. You’re responsible for your business's success, but you also have the flexibility to shape the customer experience in a way that suits your local community. Whether it’s live sports, quiz nights, or themed events, you have the power to create a thriving pub environment.
2. Financial Benefits
One of the biggest advantages of stepping into this role is the earning potential. Unlike a salaried bar manager job, your income as an Operator is performance-based, meaning the more successful your pub, the greater your financial rewards. Many Operators find this model far more rewarding than a traditional wage.
3. Strong Support Network
Even though you are self-employed, you won’t be going it alone. Craft Union Operators receive ongoing support from dedicated regional managers, who provide guidance, training, and assistance when needed. This ensures you have the resources to grow your business and overcome any challenges.
4. No Upfront Investment
One of the key benefits of the Craft Union model is that the in-going cost is just £2,000, making it a far more affordable option compared to other pub opportunities. This makes it an attractive option for general managers and bar managers who want to step up without the financial risk associated with owning a traditional freehold or leasehold pub.
What Skills Do You Need?
If you’re considering this career move, you likely already have the essential skills required. These include:
Leadership and Team Management – Running a successful pub means leading and motivating a strong team.
Customer Service Excellence – Craft Union pubs are at the heart of the community, so delivering outstanding service is key.
Understanding a business – You’ll be responsible for the financial success of your pub, so an understanding of budgeting, stock control, and sales growth is essential.
Marketing and Event Planning – Driving footfall through events, promotions, and social media engagement will help make your pub a local hotspot.
Moving from a general manager job or bar manager job into a self-employed role like a Craft Union Operator is an exciting and rewarding career progression. It offers autonomy, financial incentives, and the chance to truly make a pub your own while still benefiting from the support of an experienced network.
If you’re looking to step up in your pub career and take on a new challenge, becoming a Craft Union Operator could be the perfect next move. Are you ready to take control of your future and run your own pub? Start exploring your options today!